Three Ways to Wow Your Real Estate Agent Partners
Having solid relationships with real estate agents is one key to the success of mortgage brokers. And vice versa. Like most relationships, these symbiotic partnerships take work in order to thrive. Here are some ways you can do your part.
Be an Invaluable Source of Information
With today’s ever-shifting market conditions, keeping current on information is essential. Making yourself the go-to person for that information could make you indispensable to real estate agents. This goes from mortgage rate fluctuations and property trends, current and forecasted, to cutting-edge app technology and much more. If a real estate agent has a question, you should be the person who can answer it. If there’s something you don’t know, you’ll research it and get an answer back to that agent promptly.
Proactivity Will be Rewarded
As soon as there is an update on a loan’s status, inform an agent. When there are no updates, still inform the agents; there’s a good chance that buyers have been asking them about their loans and communication can offer peace of mind during periods of inactivity during underwriting. How you communicate is equally important. From texts to their phones or on social media to e-mails and even old-fashioned phone calls, agents have their preferred methods of communication, and you should know them for each agent. And don’t forget about the power of in-person interactions; go to open houses, attend industry events, suggest coffee or other face-to-face meet-ups to strengthen relationships.
Up Your Social Media Game
You want to differentiate yourself from other brokers, and social media platforms are great spaces to show that you offer value your competitors don’t. Post your success rate in closing loans, plus glowing testimonials from your customers. Share the content of real estate agents and promote their events. Consider hosting Q&As on Facebook to inform and connect with both agents and potential borrowers; one hour a week could have an exponential impact on your loan volume.
Make sure you’re on all the popular platforms and continually branch out to emerging social media sites. Staying on top of your social media presence takes work, as the long list of relevant platforms includes: Facebook, Instagram, LinkedIn, TikTok, Twitter, Twitter Spaces, and lesser known platforms such as ActiveRain, Clubhouse, MeetUp, and NextDoor. The effort you put into social media will pay off.